One careless broadcast can get you blocked. Done well, WhatsApp brings repeat orders cheaply.
Only message people who agreed
Collect permission when a customer orders or enquires: "May we send you offers on WhatsApp?" Keep a record. People who did not ask for messages will block or report you.
Use WhatsApp Business
- A business profile with address, hours and website
- A catalogue of products with prices
- Quick replies for common questions
- Labels to sort leads and customers
Write messages worth reading
- Short, specific and useful: a new product, a festival date to order by, a reminder.
- Address the person by name where you can.
- One clear action: reply, tap a link or visit.
Do not overdo it
A few messages a month is plenty for most businesses. Daily offers lead to blocks.
Make it easy to leave
Tell people they can reply STOP, and respect it straight away.
Good moments to message
- Order received and order shipped
- A reminder before a festival or season
- A thank-you with a review link
See our WhatsApp Business Setup.
