SPEC-FIG // PRIMARY DELIVERABLE ⛶ (FULLSCREEN)
The Problem
Mini & Men was opening a shop for men, babies and kids, and needed an identity that works on a shop board, a visiting card and a clothing tag, and still looks friendly to parents and confident to men. The name is long, so the mark also had to work on its own in a small space.
The Solution
We designed an RB monogram that stands alone, and paired it with a bold, rounded wordmark with a customised “e”. The palette is deep navy and warm orange: navy for trust, orange for energy. We delivered the primary, reverse and one-colour logos, a one-page brand guide with colours and typography, a visiting card, and the artwork for the shop-front flex board with the tagline “Style That Grows With You”.
Why It Matters
The same logo, colours and tagline carry from the sign above the door to the card handed over at the counter, so the shop looks like one brand from the first day.
