SPEC-FIG // PRIMARY DELIVERABLE ⛶ (FULLSCREEN)
The Problem
AVS Protective Services was starting from zero — no existing brand, no existing site. In private security, that's a harder starting position than most industries: "trained, reliable, and serious" has to come through visually before a prospective client ever picks up the phone, because a security company that looks unpolished doesn't get the benefit of the doubt.
The Solution
We designed AVS's logo and brand identity from scratch in Inkscape, then built a clean HTML website around it covering their full service range — physical security personnel, electronic surveillance, remote monitoring, VIP protection, crowd management, and security consulting. Keeping the site as straightforward HTML was a deliberate choice: AVS didn't need a content-heavy platform, they needed something fast, reliable, and easy to keep updated.
We also designed and printed AVS's visiting cards as part of the same identity work, so the brand carries through consistently from the website to the physical materials their team hands out in person.
Why It Matters
Logo and website were built together rather than one following the other months later, so the brand feels coherent from the very first touchpoint — whether that's someone landing on the site or someone receiving a visiting card at a meeting.
