Accessibility means people with different abilities and situations can use your site. It also tends to help your search ranking and your conversion.
Basics to check
- Colour contrast: text must stand out from the background. Pale grey on white is hard for many people.
- Text size: readable without zooming, and the page still works when text is enlarged.
- Alt text: describe images in a short phrase so screen readers can speak them.
- Headings: use real heading levels in order, so the page has a clear outline.
- Links: say where they go. "Read our pricing" beats "click here".
- Forms: a label for each field, clear error messages and a visible button.
- Keyboard: you should be able to reach everything with the Tab key, and see where you are.
- Video: add captions.
Do not rely on colour alone
If red means an error, add text too, for people who cannot tell the colours apart.
Quick self-test
- Zoom your browser to 200 percent. Does the page still work?
- Try to use the site with only the keyboard.
- View it outdoors in bright light on a phone.
Our sites are built with these basics in mind. See Website Redesign.
