Most people see your post on a phone, in a hurry, with one thumb. Design for that moment.
1. One message per post
If you need a paragraph, it belongs in the caption. The image carries one idea: an offer, a product or an announcement.
2. Make the main text big
If you cannot read it on a phone at arm's length, it is too small. Aim for few words in large type.
3. Strong contrast
Dark text on light, or light on dark. Avoid text over a busy photo without a dark overlay behind it.
4. Use your brand colours and fonts
Consistency makes your posts recognisable before anyone reads your name.
5. Leave empty space
A crowded post feels like an advertisement from a notice board. Space makes the message clear.
6. Respect the safe area
Platforms crop images. Keep key text away from the edges. For Reels and Stories, keep it clear of the top and bottom, where the interface sits.
7. Use real photos where you can
Your own product and work photos build more trust than stock images. Shoot in daylight and keep the background simple.
8. End with a clear next step
"Order on WhatsApp", "Visit our shop" or "Link in bio". Tell people what to do.
Sizes to remember
- Square post: 1080 x 1080 px
- Portrait post: 1080 x 1350 px
- Story and Reel: 1080 x 1920 px
Need a month of posts that look consistent? See our Social Media Kit and single post design.
