Short videos are won in the first moments. Good editing is mostly about removing what does not help.
Open with the best moment
Start with the most interesting shot, the result or the question. Skip long intros and logos. People should know within three seconds why to keep watching.
Cut tighter than feels natural
Remove pauses, "umm"s and slow walking shots. Most raw clips can lose a third of their length without losing meaning. A change of angle, zoom or text every few seconds keeps attention.
Shoot and frame vertically
Use 9:16 (1080 x 1920 px) and keep faces and text away from the top and bottom, where the app's buttons and caption sit.
Add captions
Many people watch without sound. Burn in short, large captions, a few words at a time, and check spelling, especially for Hindi and Marathi.
Think about sound
- Clear voice matters more than music.
- Keep music low enough to talk over.
- Use only music you have the right to use on a business account.
End with one action
"Order on WhatsApp", "Follow for more" or "Visit us". One only.
Length
There is no magic length. Make it as short as the idea allows. Test a few and see which your audience finishes.
See our Reel / Short Video Edit service.
