Logo files confuse almost everyone. The simple rule: some files can be enlarged forever, and others cannot.
Vector files: never blurry
Vector files store shapes, not pixels, so they stay sharp at any size, from a pen to a hoarding.
- SVG: the best format for websites. Small and sharp.
- PDF (vector): good for sending to printers.
- AI / EPS: the editable source files for designers.
Raster files: fixed pixels
- PNG: supports a transparent background. Good for websites, presentations and social media.
- JPG: no transparency and slightly lower quality. Fine for photos, not ideal for logos.
A raster logo looks blurry when enlarged. Never send a small PNG to a flex printer.
Which one for what
- Printing, flex, signage: vector PDF or AI.
- Website: SVG, with PNG as a backup.
- Instagram or WhatsApp profile: a square PNG.
- Documents and bills: PNG with a transparent background.
Files every business should keep
- Full-colour logo, vector and PNG
- White version for dark backgrounds
- One-colour black version
- A square icon version for profile pictures
If you only have a small image of your logo, we can rebuild it as a clean vector. See Digital Conversion of Existing Logo.
