"Make me a nice logo" is the hardest brief a designer can get. Spending twenty minutes on these questions first saves days of back and forth.
1. What does the business do, in one line?
"We print personalised gifts in Dombivli" is clearer than "we are a creative solutions company". The logo should make sense for that sentence.
2. Who are your customers?
A logo for school parents looks different from a logo for factory owners. Say who buys from you, their age group and what they care about.
3. What feeling should it give?
Pick two or three words: modern, traditional, friendly, premium, bold, calm. Avoid asking for everything at once. A logo cannot be playful and serious in equal measure.
4. Where will it be used?
- Shop board or flex banner
- Visiting cards and bills
- Instagram and WhatsApp profile (a small circle)
- Packaging, stickers or uniforms
The logo has to work small and large, and in one colour as well as full colour.
5. What do you like and dislike?
Share two or three logos you admire, from any business, and say what you like about them. Also say what you dislike. This is more useful than any long description.
Also tell the designer
- The exact business name and spelling
- Any tagline, and whether it must appear with the logo
- Colours you must use, or must avoid
- If you already have an old logo, what you want to keep
What you should receive
A finished logo should come as vector files (SVG or PDF) and PNG files with a transparent background, plus a version for dark backgrounds. Ask for these before you start.
Ready to start? See our Logo Design service, or send your brief on WhatsApp.
