This is general guidance, not legal advice. For anything complex, speak to a lawyer or a chartered accountant.
Privacy policy
Explain what personal data you collect (names, phone numbers, photos, order details), why, how long you keep it, who it is shared with, such as couriers or payment providers, and how people can ask to see or delete it. Mention analytics and cookies if you use them.
Terms and conditions
Cover how orders work, pricing and taxes, how custom work is approved, delivery responsibility and how disputes are handled.
Refund, return and cancellation policy
- When an order can be cancelled, and until what stage
- What happens with personalised items, which usually cannot be returned unless faulty
- What you do for damaged or wrong items, and how soon to report them
- How and when refunds are paid
Shipping policy
State where you deliver, how long production and delivery take, charges and what happens if a parcel is delayed.
Contact and business details
Show your business name, address, phone and email clearly. Payment gateways usually check for these pages before approving you.
Write what you really do
A copied policy that does not match how you work causes disputes. Keep it plain, current and consistent with your site.
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