How to set up your Google Business Profile properly

When someone searches for a business near them, the map listing often decides who gets the call.

Step by step

1. Create the profile with your exact business name, as it appears on your shop board.
2. Choose the main category carefully, as it matters most for search, and add extra categories.
3. Add your address and set the pin correctly on the map.
4. Add phone and website.
5. Set opening hours, including holidays.
6. Verify the profile, by the method Google offers, such as a postcard or a video.

Make it complete

• Photos of the front of the shop, inside, products and team
• A description of what you do
• Your list of services or products with prices where you can
• Attributes such as "women-owned" or "online booking" if true

Keep it alive

• Post updates and offers now and then
• Answer questions and reply to reviews, politely, including negative ones
• Update hours for festivals

Do not do this

Do not add keywords to the business name, fake reviews or a fake address. Google can suspend profiles for this.

We can do this for you: Google Business Profile Setup and maintenance.